From nutrition to Digital Marketing: my growth journey
My name is Caterina, and my career began in the world of nutrition.
For years, I worked helping people improve their wellbeing through personalized nutrition plans. But while my job was fulfilling, I felt there was more to explore. So, I decided to take a leap into the world of digital marketing, a field I had always been interested in, and which gave me the opportunity to use my creativity and passion for helping others, but in a different way.
The career shift: why Digital Marketing?
When I decided to make this change, I did so with the conviction that digital marketing is a field where I can continue learning, adapting, and growing. My transition from nutrition to digital marketing wasn’t easy, but it allowed me to incorporate an analytical mindset and a strategic approach that now help me create effective digital solutions.
Today, I work with brands and projects that aim to connect authentically with their audience, taking full advantage of the tools and strategies the digital world offers.
Where vision meets drive
To me, digital marketing is like creating a balanced diet: you need to understand the ingredients (the tools), personalize them for each person’s (or brand’s) needs, and ensure that, in the long term, that recipe works
That’s what motivates me to keep growing and learning: applying acquired knowledge to create tailored solutions that truly make an impact
What drives me the most is the transformation process. I went from helping people improve their physical wellbeing to now helping brands and projects connect and grow in the digital world
And along that journey, I’m always focused on authenticity, commitment to continuous growth, and creating tailored solutions
Back to the roots: my passion for nutrition
Although my career has evolved toward digital marketing, nutrition remains an essential part of my professional journey.
Today, I continue supporting people who want to improve their well-being through personalized nutrition plans, designed with a balanced, sustainable approach and tailored to each individual’s goals.
In addition, I’m part of the @peemifit team, where we work with a holistic approach to well-being.
From my role in nutrition, I contribute to the development of nutrition strategies and personalized plans that support the training and personal growth of each member of the community.
In addition, I’m part of the @peemifit team, where we work with a holistic approach to well-being.
From my role in nutrition, I contribute to the development of nutrition strategies and personalized plans that support the training and personal growth of each member of the community.